Ezequiel Marquez

Ezequiel Marquez

Ezequiel Marquez

Hospitality Operator

Hospitality Operator

Sell With the Glass, Earn the Bottle

What we’re fixing tonight: pushing bottles too early and slowing service down.

how to train restaurant staff on wine, restaurant wine training, wine training hospitality staff

Most teams think bottles equal premium service.
They don’t. Timing does.

What I want you to coach tonight is this:
the glass is not a downgrade — it’s a tool.

The first glass tells you everything you need to know:

  • How fast the table drinks

  • If they trust the recommendation

  • If price is an issue

  • If they want guidance or control

If your team goes straight to bottles, they skip that information and create hesitation.

So here’s what you run in your pre-shift:

First round — no debate.
One confident by-the-glass recommendation.
Not the list. Not three options. One.

Second round — read what happened.

  • Glass empty fast → stay with the glass

  • Glass half-full → slow down, pair with food

  • Positive comment → that’s your green light

Only then do you introduce the bottle.

Language to give them:

“You seem to be enjoying that, want to stay with it, or move to the bottle for the table?”

That’s not upselling.
That’s reading the room.

What I want you watching on the floor tonight:

  • Are they leading the first round?

  • Are they paying attention to pace?

  • Are bottles coming out after trust is built?

Send them out with this.
Debrief it in one sentence after service.

Control the glass.
Earn the bottle.

Contact

Ifservicefeelsinconsistent,itusuallystartsbeforetheshift.

If you’re trying to work out whether our Playbooks are a good fit for your venue or team, reach out. We can help you get clarity on your standards, your wine program, and what’s actually happening on your floor — without pressure, and without a sales pitch. Just an honest conversation.

Contact

Ifservicefeelsinconsistent,itusuallystartsbeforetheshift.

If you’re trying to work out whether our Playbooks are a good fit for your venue or team, reach out. We can help you get clarity on your standards, your wine program, and what’s actually happening on your floor — without pressure, and without a sales pitch. Just an honest conversation.

© 2026 The Glass Pour. All rights reserved.

© 2026 The Glass Pour. All rights reserved.

© 2026 The Glass Pour. All rights reserved.