Ezequiel Marquez

Ezequiel Marquez

Hospitality Operator

Hospitality Operator

Jul 27, 2025

Sell With the Glass, Earn the Bottle

What we’re fixing tonight: pushing bottles too early and slowing service down.

Most teams think bottles equal premium service.
They don’t. Timing does.

What I want you to coach tonight is this:
the glass is not a downgrade — it’s a tool.

The first glass tells you everything you need to know:

  • How fast the table drinks

  • If they trust the recommendation

  • If price is an issue

  • If they want guidance or control

If your team goes straight to bottles, they skip that information and create hesitation.

So here’s what you run in your pre-shift:

First round — no debate.
One confident by-the-glass recommendation.
Not the list. Not three options. One.

Second round — read what happened.

  • Glass empty fast → stay with the glass

  • Glass half-full → slow down, pair with food

  • Positive comment → that’s your green light

Only then do you introduce the bottle.

Language to give them:

“You seem to be enjoying that, want to stay with it, or move to the bottle for the table?”

That’s not upselling.
That’s reading the room.

What I want you watching on the floor tonight:

  • Are they leading the first round?

  • Are they paying attention to pace?

  • Are bottles coming out after trust is built?

Send them out with this.
Debrief it in one sentence after service.

Control the glass.
Earn the bottle.

Contact

Ifservicefeelsinconsistent,itusuallystartsbeforetheshift.

Ifservicefeelsinconsistent,itusuallystartsbeforetheshift.

If you’re trying to work out whether our Playbooks are a good fit for your venue or team, reach out. We can help you get clarity on your standards, your wine program, and what’s actually happening on your floor — without pressure, and without a sales pitch. Just an honest conversation.

Contact

Ifservicefeelsinconsistent,itusuallystartsbeforetheshift.

If you’re trying to work out whether our Playbooks are a good fit for your venue or team, reach out. We can help you get clarity on your standards, your wine program, and what’s actually happening on your floor — without pressure, and without a sales pitch. Just an honest conversation.

© 2026 The Glass Pour. All rights reserved.

© 2026 The Glass Pour. All rights reserved.

© 2026 The Glass Pour. All rights reserved.